Games and interactive entertainment solutions

Ever-shorter release cycles. New capabilities of next generation consoles and media PCs. Growing pipeline and development size and complexity. Increasing sophistication and demographic diversity of end-users. "Business as usual" for games and interactive entertainment companies has never been more unusual. How do you survive and thrive in this fast-changing and competitive environment?

Design – Develop – Deploy – Dominate!

IBM has helped some of the world's top games and interactive entertainment companies build profitable businesses with a full range of solutions - including hardware, software and service offerings – for all stages of your lifecycle. Inside the consoles of every major video game console you'll find IBM technology. And inside IBM you'll find the expertise to help you wring out costs and inefficiencies, increase profitability, and reduce risk in a complex yet boundless market.

Games and Interactive Entertainment solutions from IBM and IBM Business Partners can help companies just like yours innovate and meet the challenges you face at any stage of your project’s lifecycle. Just click on each of the areas below to learn more.

Design solutions

Massively multiplayer game and animation studio design workshops
We can help you develop your MMO or animation studio right the first time, by using our skilled, knowledgeable architects to help you successfully design your infrastructure and business processes, maximize the value of your investment, improve your team's software development capability and address your critical needs.

Business Requirements Engagement
An interactive workshop session designed to ensure your virtual presence aligns to your business goals and enhances your brand image.

Develop solutions

IBM Development Platform for Games and Interactive Entertainment
Govern the business process of software and systems development, and close the gap between writing code, building and testing an application, and releasing it into production.

Cell Broadband Engine
The Cell Broadband Engine™ processor, developed by IBM in collaboration with Sony and Toshiba, plays a key role in all three next generation consoles. The Cell/BE promises to open up new and stunningly realistic visual worlds for players.

Centralized and distributed build environments
IBM and IBM Business Partners have bundled a combination of servers, networks, storage and software tools to create a software production environment, or build farm, that can improve software production more than 40 percent.

Enhancing source code management performance
IBM and IBM Business Partner solutions can enhance SCM/AM performance efficiency from 30-35 percent and bandwidth utilization to 80-85 percent, dramatically decreasing development costs and improving time-to-market and employee satisfaction.

Content production acceleration and automation
Whether you're an animation studio, post production house or game developer, IBM and IBM Business Partners can help you create, manage, store and distribute digital content easily, quickly and cost effectively.

IBM BladeCenter and System x
Reliable, rock-solid IBM systems, including Intel® and/or AMD-based IBM System x™ and Blade servers and storage lead to an optimized, stable, responsive and manageable games infrastructure.

IBM Informix Dynamic Server
IBM Informix data servers are known worldwide for being exceptionally easy to manage while maintaining high availability and blazing online processing capabilities – making them particularly suited to Games development.

Interactive Ray Tracing
The Interactive Ray Tracer for Cell Broadband Engine™ demonstrates the power of the Cell Broadband Engine for interactively ray tracing high-definition television (HDTV) images of complex scenes, which can run on either the SONY Playstation 3 or the IBM BladeCenter QS21 Cell Broadband Engine-based platforms.

Deep computing visualization
IBM provides a scalable, collaborative, middleware infrastructure to help support and enhance the graphics functions of OpenGL software applications.

Deploy solutions

Digital Distribution Platform
Content Distribution Network (CDN) services from IBM Business Partners help you determine the right platform for digital distribution of your product, including client downloads and patches. Reduce latency and improve your delivery speeds and quality of service.

Online game hosting
IBM has deep partnerships with several key game hosting companies that operate their infrastructures on IBM infrastructure. These Business Partners complement IBM hosting operations to provide high performance, cost competitive global, and local, game hosting services.

Security Solutions
Protect your systems and networks from the continuously evolving threats of malcode and intrusions with effective, easy-to-manage and affordable security capabilities from IBM and IBM Business Partners. Protect your online environment and business critical information, and adapt to ever-changing threats, in this hacker-intensive industry.

In-game and in-world voice services
Voice services from IBM Business Partners provide online games and virtual worlds with managed voice communication services that are simple to integrate and enhance gameplay and community, helping you improve your offerings and extend your user base.

Real time data analysis
What to do with those massive incoming streams of subscriber behavior and network traffic data? Let IBM Business Partners help you analyze it in real time to improve not only network performance, but the next revision of your experience.

Billing and Commerce Services
Hosted billing services and commerce services from IBM Business Partners help you monetize your properties to their fullest, while letting you focus on game play, not bill collecting.