J.C. Williams Group: Small retailers can win big with a multi-channel strategy

The world of retail is changing at warp-speed and survival for the small and mid-sized retailer (SMB) becomes more difficult every day. Competition is everywhere. Domestic competitors up the ante, retailers in other sectors broaden their category mix, and European retailers appear on every corner. The Internet offers a solution: retailers can build revenues and thrive by adding new channels to their sales mix.

SMB retailers that initially competed in a single channel are realizing the benefits of multi-channel retailing in terms of both new sources of revenue and customer loyalty. But adding channels also brings complexity. How do you integrate sales and customer information, allocate the right inventory to each channel, avoid costly excessive labor, and deliver a seamless experience to the demanding customer?

Read the full report:

Small retailers can win big with a multi-channel strategy  (433KB)

Get Adobe® Reader®