Customer Research Technology (CRT)
Beyond Question
CRT offers a unique range of interactive survey devices and software solutions which enable you to collect customer feedback ‘at the point of their experience’ for quick, easy and comprehensive market research.
The CRT ‘VIEWpoint’customer survey system enables you to set up questionnaires on IBM APK touch screens or PDAs to generate comprehensive customer satisfaction / feedback reports quickly and easily.
CRT is a leading IBM Business Partner with additional alliances to specialist marketing organisations such as the Market Research Society, Opinionmeter inc. and the Institute of Customer service.
Key benefits
- Viewpoint removes the complexity of attaining customer feedback.
- The VIEWpoint system is fast and inexpensive to deploy shortening the overall survey time and increasing response rates.
- VIEWpoint provides you with vital information in monitoring customer perceptions organisational performance, establishing market demand and identifying problem areas.
Focus industries
VIEWpoint can be utilised in industries such as Banking, Consumer Products, Education, Government, Healthcare, Media & Entertainment, Retail and Travel and Transportation.
Contact details
Contact us
For direct access to IBM, call 0870 010 2516 (09:00 to 17:00 Mon - Fri) or email us