Dynamic Digital Merchandising

Description

Dynamic Digital Merchandising from IBM provides comprehensive, centralised control of creation, scheduling, distribution and playout of dynamic marketing information to any number of stores and to any type of display device, such as plasma screens and kiosks. It provides a compelling reason to drive traffic into stores and generate higher sales.

Customer drivers

Growing competition
More demanding and time-pressed consumers
Need to attract and satisfy customers while holding down costs

Value proposition

Customers are up to ten times more likely to observe dynamic media than static media
Customers are up to five times more likely to remember your message
Customer perception of your product quality shows a 10-15% increase

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