J.C. Williams Group: Small retailers can win big with a multi-channel strategy
Increase sales and improve efficiencies using multi-channel on demand software
The world of retail is changing at warp-speed and survival for the small and mid-sized retailer (SMB) becomes more difficult every day. Competition is everywhere. Domestic competitors up the ante, retailers in other sectors broaden their category mix, and European retailers appear on every corner. The Internet offers a solution: retailers can build revenues and thrive by adding new channels to their sales mix.
SMB retailers that initially competed in a single channel are realizing the benefits of multi-channel retailing in terms of both new sources of revenue and customer loyalty. But adding channels also brings complexity. How do you integrate sales and customer information, allocate the right inventory to each channel, avoid costly excessive labor, and deliver a seamless experience to the demanding customer?
Read the full report:
Small retailers can win big with a multi-channel strategy (433KB)
Back to topBesoin d'aide?
Communiquez avec le concierge Avantage Express, qui regroupe une équipe de spécialistes au service des moyennes entreprises, au numéro 1 877 426-2223.
*Les blocs-notes ThinkPadMD, les PC de bureau ThinkCentreMC et d'autres articles de micro-informatique font maintenant partie de la gamme de produits de Lenovo. Les liens marqués d'un astérisque (*) vous amèneront au site web de Lenovo. Plus d'info.
Pour nous joindre
C'est facile de trouver des réponses à vos questions.
ou faites le
1 877 426-2223