Branches in bloom: Will growing investment in branches bear fruit for banks?

Is there an overarching, prescribed strategy for making branch transformation investments worthwhile? Unfortunately, no. It’s not as easy as an innovative lobby design. Nor is the answer a slick IT application. In order to draw out the most value, banks must choose the precise blend of physical presence, products, people and IT proficiency for their particular needs, as well as the needs of the customers they want to target.

Emulating market leaders can offer banks a modicum of success. However, to gain competitive advantage and achieve a fruitful return on investment, banks must blend the elements of branch transformation to not only generate more revenue, but to serve customers throughout the customer lifecycle as well. Branch banking must also become a fully integrated aspect of multichannel banking where customers can receive exceptional in-person service from knowledgeable, well-equipped bank personnel.

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Branches in bloom: Will growing investment in branches bear fruit for banks?  (777KB)

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