The customer-centric store: Delivering the total experience
Today, retailers face a "world of extremes" characterized by unprecedented complexity, intense competition and marketplace polarization. Customer expectations for what constitutes a satisfying shopping experience continue to rise. Burdened by different priorities, many retailers have lost focus on the total retail experience and as a result customer satisfaction is down.
What must retailers do to differentiate themselves in the marketplace and regain their focus on the customer? How can retailers create a more pleasurable and highly satisfying shopping experience that will meet the needs and demands of today's customers? The answer lies in delivering a customer-centric store experience that is supported by customer-centricity embedded throughout the retailer's organization.
Read the full report:
The customer-centric store: Delivering the total experience (347KB)
Besoin d'aide?
Communiquez avec le concierge Avantage Express, qui regroupe une équipe de spécialistes au service des moyennes entreprises, au numéro 1 877 426-2223.
*Les blocs-notes ThinkPadMD, les PC de bureau ThinkCentreMC et d'autres articles de micro-informatique font maintenant partie de la gamme de produits de Lenovo. Les liens marqués d'un astérisque (*) vous amèneront au site web de Lenovo. Plus d'info.
