Enterprise mobility applications for the SMB: The growth of mobile CRM

The next generation mobile enterprise opportunity involves the extension of a company’s core data and applications to mobile executives, sales personnel and field technicians via Internet-enabled smart phones, laptops, and PDAs. High levels of business interest in a wide range of mobile data solutions, coupled with advancements in network technologies, have cultivated the development of wireless enterprise applications and created a multifaceted assortment of players, service concepts, and business models.

In this paper, Frost & Sullivan focuses on the opportunity for mobile enterprise solutions, as well as the particular applications that the market is demanding. The capability to mobilize and/or add functionality to an enterprise’s mission-critical application portfolio, with limited risk and reasonable costs is now a feasible corporate strategy to increase efficiency, cut operating costs, and maximize return on investment. Success will rely on the ability to customize products and services while maintaining flexible, open architectures that can quickly adjust to the rapidly changing technologies and industry challenges. Flexible application platforms, superior customer service, and customized, coherent pricing models are anticipated to emerge as the true differentiators, as coverage, reliability and functionality becomes increasingly commoditized.

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Enterprise mobility applications for the SMB  (558KB)

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