Deeper customer insight: Understanding today's complex shoppers
In today's evolving marketplace, retailers face a "world of extremes" characterized by unprecedented complexity, intense competition and market polarization. Customers are increasingly demanding relevant value propositions that meet their individual needs and preferences and will seek out those retailers able to provide them. This new environment requires a shift in thinking from "bell curves" to "well curves"--as growth and perceived customer value migrate to opposite ends of the competitive spectrum.
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Deeper customer insight: Understanding today's complex shoppers (381KB)
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