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Banks embrace on demand

The generalist banking business model is being buffeted by changes large and small, from innovative competitors and increasingly demanding customers. As the on demand environment in banking evolves, banks can implement critical actions to prepare their institutions for the inevitability of a banking domain that relies on specialists. Doing so will help preserve a bank's profit margins and set the stage for competitive success.

This paper presents the results of the IBM Institute for Business Value's extensive banking industry research and engagement experience, which provides answers to these problems.

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