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Business intelligence in retail: A best-in-class roadmap for performance improvement

A report from the Aberdeen Group

Retailers are increasingly focusing on how they can improve customer intelligence and remove wasteful spending. A survey of Aberdeen's retail community revealed that Business Intelligence (BI) is the top technology that retailers will be focusing on in 2008. Aberdeen surveyed over 200 retail companies during December 2007 to determine the critical BI strategies, capabilities, and technology enablers that Best-in-Class companies are employing to improve performance. This report provides retailers with an actionable roadmap for understanding successful BI implementation and deployment methods.

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