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Webcast replay: Facing the future: Leverage social networking, Web 2.0 and collaboration tools to deepen the customer experience

The widespread adoption of social networking sites combined with the pervasiveness of computing has had a profound effect on customer expectations. Customers anticipate the same level of “social experience” and connectedness in their business as their social interactions.

In this complimentary one hour Webcast, you’ll learn how to:

  •  Differentiate your financial institution from the competition utilizing new technologies
  • “Get in the game” with minimal investment and see quick results 
  • Increase relevance and rapport with targeted customers  
  •  Leverage the power within your organization to become more responsive to customers, prospects and partners


Join IBM speakers Daniel Song, Associate Partner - IBM Centers for Solution Innovation and Christopher Crummey, IBM WW Business Unit Executive for Lotus Software and Lead Evangelist, as they discuss the evolution of customer expectations impacting the banking industry, and their strategies and insights to improve the customer experience.

BAI Webcast

Need help?

Contact the Express Advantage Concierge, a team of specialists dedicated to midsized business 1-877-IBM-ACCESS (426-2223).

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