Skip to main content

From Stretched to Strengthened. Midmarket Insights from the Global Chief Marketing Officer Study

Over 1,700 Chief Marketing Officers shared their insights on the fundamental shifts transforming business and the world.

Face-to-face interviews with CMOs from large and midsized companies, across 19 Industries and 64 countries, revealed some new realities for all CMOs:

However, there was an overwhelming consensus that there are three key areas for improvement. CMOs must:

Insights from the CMO Study

We're here to help

Call our Business Center Concierge for help finding the right IBM resources.

Call 1-877-IBM-ACCESS
and mention
Priority code 600BY44W